The rivalry among sellers trying to achieve such goals as increasing profits, market share and sales volume by varying the elements of the marketing mix: price, product, distribution and promotion. The agency changes to better meet consumer wants and needs. For a library competition may be bookstores, community events, video stores or even other libraries.
For more information http://archive.ifla.org/VII/s34/pubs/glossary.htm#B
No comments:
Post a Comment